My penchant for stretching cross-discipline compares to incredibly thin levels aside (I wonder if the Barbera d’Asti folks knew what they were getting into when they picked me up for this gig?), I think that the simile in this case isn’t much of a stretch.
You’d be hard-pressed to find a wine region + grape combination that combines the same wide appeal, high base quality levels, raw potential, and large production/availability as Asti and Barbera at what we often think of as the “entry” level for those wines. Think about it… there are others that could be argued as the King of Pop Wine, but the list is pretty short.
You can read the entire piece at the link below (and then come back to heckle to me if you think I was off the mark… which I wasn’t… ok, whatever…):