OK, Everyone, Remain Calm And Have Another Sip (Wine Website Ranking Madness)

OK, Everyone, Remain Calm And Have Another Sip (Wine Website Ranking Madness)

image: ExcelWines.co.uk

Ok, everyone… calm down.

Pour another glass of something nice.

Have a sip. Relaaaaax.

Feeel zeee tension leeeaaaving your body…

Every once in a while, we get a roundup/list/ranking of wine websites, and then oscillate between being happy for some of the sites on the list, and getting bent out of shape about the ones that aren’t on it (or taking issue with the reasons/methodology/stats behind the construction of said list).

The latest is an attempt at measuring and ranking wine blog influence by a Scottish wine purveyor, Excel Wines.

For me, it’s great to see so many passionate people’s excellent wine-centric websites included. Other than the additional bit of exposure that it brings to those websites, and the potential for discovering some new (to you) and interesting (to you) wine blogs listed therein, I think that the following popular Internet meme/graphic accurately sums up how much of a f*ck most of you ought to be giving these lists in general:

OK, Everyone, Remain Calm And Have Another Sip (Wine Website Ranking Madness)

The fine art of not giving a f*ck

Now, if I were a wine PR-type person, I’d be writing Excel Wines with all haste, and thanking them for doing part of my job for me (in making a current snapshot of the potential reach of some of the major English-language wine blogs out there… just sayin’).

But I’m not a wine PR-type person, and I’ll just be thankful that I was included and leave it at that. I don’t actually understand all of the criteria used to formulate the latest list, but it at least looks as though some time and effort went into it. Ok, so I’m not actually leaving it at that… get over it!

Folks, before you allow any such lists to get under your skin (positively or negatively), please realize that these lists/rankings/etc. are not going anywhere. That’s because lists in general are not going anywhere. The Internet loves lists because people love lists; in fact, there’s compelling evidence suggesting that we are hard-wired to love them.

Bear in mind also that popularity-based lists tell us about potential reach/exposure, but do not tell us about audience engagement. One size doesn’t fit all, particularly for a niche topic like wine. If as a consumer you want to find your next favorite wine blog, or as someone in the biz want to identify the best wine blogs to which you should pitch your wine, these lists are a nice starting point, but are not a shortcut to actually doing the homework and taking a detailed look at the actual sites on the list. Sorry, there are no shortcuts for that.

So, let us not sow our fields with fvcks, but instead treat these lists as a nice bit of recognition for the hard work being done by some talented tasters, writers, and community builders.

To them I say: Congratulations! Now, go make us all proud to have supported you, and continue to make us give a fvck!


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