The Terror Of Writing About Terroir (February Monferrato Moves)

As a wine-scribe-type-guy, I absolutely despise writing about terroir.

If there is another term (aside from “optimal ripeness“) that is more flippantly overused in the wine business than terroir, I am unaware of it. In fact, its overuse – and the fear that it engenders – is so ingrained in me that I am incapable of typing the word terroir without italicizing it. As if, somehow, calling further attention to my use of it will protect me from the madness surrounding its misuse.

Yeah, good luck with that, right?

I was asked to tackle the concept – in writing – for my Monferrato gig, and, since I am supposedly a professional and all of that, I couldn’t say “no, thanks, I’m good.”

And so I offer you my humble take on what is often the least humble notion in wine; including why I specifically despise writing about it, why I disagree with the common English translation definitions of the word, why the word terroir shouldn’t be used as often as it is, and, fianlly, why I think that Northern Italian Barbera truly has a legitimate claim on its use. Check out the full essay on MyNameIsBarbera.com

MONFERRATO: BARBERA’S SOUL

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Copyright © 2016. Originally at The Terror Of Writing About Terroir (February Monferrato Moves) from 1WineDude.com - for personal, non-commercial use only. Cheers!

My Names is *Still* Barbera (Monferrato Moves 2: Terroir Monferrato)

For those of you not (yet!) following along with my Northern Italian gig at My Name is Barbera, the second installment in the video series there is now available.

In this episode, I talk about the dreaded “T” word –  terroir – with respect to the unique landscape of the region, to the backdrop of what you will see is one of the more beautiful wine-growing locations on planet Earth (see inset pic above for a sense of scope/scale/beauty/landscape-diversity).

I also squint. A lot. I’m blaming the sunshine. And the majesty of the surroundings. And maybe a lack of coffee at the time of filming. But I’m not blaming excessive Barbera consumption…

Anyway, you can check out the vid below, and head over to the My Name is Barbera website proper for my more long-form takes on the region, as well as articles written by European wine scribe Anton Moiseenko.

Monferrato Moves 2: Terroir Monferrato

Cheers!

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Copyright © 2016. Originally at My Names is *Still* Barbera (Monferrato Moves 2: Terroir Monferrato) from 1WineDude.com - for personal, non-commercial use only. Cheers!