Spent a delightful and as always an educational day yesterday accompanying some of our Sales people to a couple San Francisco restaurants. I always look forward to these trips, because they are sheer adventure. You never know what you’re going to get.
We went first to a small eastern Mediterranean place in the Mission District, Tawla, which has been getting huge press lately. It’s on Valencia at Duboce, a neighborhood that’s been undergoing a lot of pressure lately due to gentrification. But you know what? I was hanging out there 35 years ago, and it hasn’t changed that much! Still gritty, with (let us say) an interesting local street population. The somm was a guy who’s worked at a lot of Michelin restaurants but, he explained, wanted something smaller, where he could have a more creative, curated wine list.
Now, if you don’t know Scoma’s, it’s one of the mainstays of Fisherman’s Wharf. As I told the wine guy, who’s been there for 20 years, he’s probably served several generations of my family over the decades.
Each of these places and people was totally different. But each is part of the mosaic that makes up San Francisco. Although I’ve lived in Oakland for close to 30 years, I lived in San Francisco for a decade prior to that, and I still love going there. It’s only 3 subway stops away from my place, so it’s easy; driving and parking in S.F. is a total nightmare. Everybody gripes about housing prices in the City, but when I moved there, in 1979, everybody was griping then about the same thing! As I suppose they were in the 1940s. So the more things change… I think San Francisco is fundamentally unalterable, and I mean that in a good way. You can bend it, stretch it, but you can’t break it. It’s the old Barbary Coast: a little bit nice, a little bit naughty, and heart-achingly beautiful.
You know, some people have asked me if it’s not odd for me to have gone from being a wine critic to working for a wine company. My answer is always the same: not at all. I’ve always been a bit of an iconoclast (if that’s not already obvious) and I still am. I didn’t fit into a neat, tidy little package as a wine critic, and I don’t fit into a neat, tidy package working for Jackson Family Wines. The most important thing to me, in the intellectual sense, is honesty. I don’t lie well, I don’t spin well, it’s hard for me to hide my feelings (as my Facebook friends and Twitter followers no doubt are aware). When I meet people at restaurants and wine stores on these sales trips, I act exactly the same as I would at a cocktail party: put on a smile, try to engage, find things in common to talk about. If the people want to talk about the wines, I’m down with that, and the Jackson sales people I’m with often know more about the technical details than I do; together, we can answer any question (almost).
But from these trips I’ve learned something I really didn’t understand when I was a wine critic, and that’s the value of relationships. Wine critics don’t need to establish relationships in the industry. They can, of course (and we all do), but the essence of being a wine critic is that you’re a loner. I was a bit of a loner as a critic. You have to be; you have to keep your emotional distance from people whose wines you might have to trash. In sales, it’s different, and I truly enjoy making these connections. People are fabulous treasure troves to dig through, to discover who they are, where they’re coming from, what makes them smile. Which makes me look forward to next week, when I’ll be in Texas, from which I hope to be able to blog every day.