The Terror Of Writing About Terroir (February Monferrato Moves)

As a wine-scribe-type-guy, I absolutely despise writing about terroir.

If there is another term (aside from “optimal ripeness“) that is more flippantly overused in the wine business than terroir, I am unaware of it. In fact, its overuse – and the fear that it engenders – is so ingrained in me that I am incapable of typing the word terroir without italicizing it. As if, somehow, calling further attention to my use of it will protect me from the madness surrounding its misuse.

Yeah, good luck with that, right?

I was asked to tackle the concept – in writing – for my Monferrato gig, and, since I am supposedly a professional and all of that, I couldn’t say “no, thanks, I’m good.”

And so I offer you my humble take on what is often the least humble notion in wine; including why I specifically despise writing about it, why I disagree with the common English translation definitions of the word, why the word terroir shouldn’t be used as often as it is, and, fianlly, why I think that Northern Italian Barbera truly has a legitimate claim on its use. Check out the full essay on MyNameIsBarbera.com

MONFERRATO: BARBERA’S SOUL

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