Does Wine Still Matter?

Does wine still excite you?

I mean, does it really matter to you these days?

I don’t mean matter in that classy way to get trashed way, though given the state of world affairs and divisive US politics these days, I’d be one of the last people to begrudge you that kind of temporary salve.

What I mean is, do you still get the same thrill out of wine that you did when first discovering a great unsung producer, or a killer bargain, or a fortunate run-in with one of the unicorns?

I ask this not because I’ve personally lost that fire (as proof, I submit every article written on these virtual pages over there last two years), but because it’s tough to ascertain if normal people care anymore.

There are a shit ton of terrible things happening in the world as I write this. And while we’re unquestionably richer, safer, and just plain better off as a whole compared with, say, forty years ago (just take a look at any statistical measure in developments such as infant mortality rate as captured by the United Nations), the trend towards normalizing rampant nationalism globally has got to have any rational person more than a little concerned these days. If you engage in behavior that we wouldn’t tolerate from six year old kids – denigrating people, wasting money, isolating your friends, and  abdicating personal responsibilities – the best you can do on America is… become President? And don’t get me started on the “post-fact era” of media consumption (a term that utterly loathe, as if facts were ever candidates for exclusion as a matter of normal adult behavior).

We’re kind of through the looking glass at this point, aren’t we?

In this environment, it’s a bit tough to justify writing about fermented grape juice.

The kicker is that I’ve got reams of material to share – I’ve yet to write up travels to Israel, Idaho, the Rhone, Romagna, a new Sonoma cult wine release with historical ties to previous coverage here on 1WD, and very likely Asti (since I’m in route there as I pen this very opinion piece). And I’m excited about all of them… That is, until I make the mistake of catching the news.

I’m not going to stop, of course. But I’m reflective by nature, and I can’t help but take some pause and think, “does this stuff really matter?” – knowing full well that it never stopped mattering to those in the wine biz, that the product has a history much longer than our current political woes, that there are vines (and some wines) that will outlive everyone reading these words, that just maybe because of all of that, wine actually matters more now than ever before.

So… are you still as excited about vino as I am? Because I think that I could really use a drink right now…

Cheers!

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