Losing Battle? (Talking Wine And Millennial Consumers On NPR)

image: wxxi.drupal.publicbroadcasting.net

Well, that was unexpected.

Earlier this week, I was a guest on Connections, a WXXI NPR radio program hosted by my friend (and the guy who literally wrote the book on NY Finger Lakes wine) Evan Dawson. Mostly, I just tried not so sound too much like an idiot compared to the show’s (much) more eloquent host and guests (Bob Madill of Kindred Fare, and winemaker August Deimel of Keuka Springs).

The part that was most surprising was that the show’s theme centered around the Op-Ed-style piece I penned in mid-February, in which I posited that the wine industry as a whole has fumbled the ball when it comes to attracting the Millennial generation, as evidenced by multiple reports showing that wine in the USA is hemorrhaging those younger consumers and now needs desperately to staunch the bleeding, having failed at the preventive medicine part of hopping generational buying habits. It’s not all gloom-and-doom, of course; the wine biz is very good at some forms of consumer engagement, but I maintain that those forms work best with an older crowd.

Our discussion morphed from whether or not wine is losing the battle for younger drinkers, into both broader (wine biz writ-large) and more focused (impacts on the NY FLX wine scene) conversations, and now my minor dream of trying to sound intelligent during one of those super-cool, dignified NPR discussions has finally been realized. You can listen to that show here, or via the embed below (and then make fun of me in the comments). Make sure that you have NPR coffee mug in hand first (but you can, of course, fill it with wine… I’m not gonna judge…).

Cheers!


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Copyright © 2016. Originally at Losing Battle? (Talking Wine And Millennial Consumers On NPR) from 1WineDude.com - for personal, non-commercial use only. Cheers!

Reader Mail Bag: Help A Newly-Minted Sales Rep

1WD reader Robert has written in to yours truly, with an interesting double-barreled challenge. I think that we need the collective wisdom of the insanely-intelligent, hyper-attractive, overly-inebriated, and mega-hyphenated 1WD readership to help this guy. Also, I’m in Champagne this week collecting vinous memories that will make you all jealous, so I could use a little help here as I can’t effectively type with one hand while the other is busy raising glasses of amazing bubbly to my face.

Here’s Robert’s request:

I am brand new to the world of wine, sure I drank my share but now want to get serious in the industry of selling, sampling and the tastings of all types of wine.  I just took on a sales rep position with a small fine wine importer/distributor and want to learn on best ways to succeed. Any advice on what baby steps to take or where to begin as a sales rep would be very much appreciated.

Notice that Robert has a dual challenge here, in that he simultaneously needs to learn the fine wine ropes (primarily, I’m guessing, through tasting, which – lucky for him – has already been touched on in Reader Mailbag form here), and in learning the fine wine sales rep ropes.

Now, I know that there is no shortage of the wine sales rep populace reading 1WD, so I’m asking you folks to help brother Robert!

Shout it out loud in the comments, people: what advice would you give to a newly-minted wine sales rep?

Cheers!

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Copyright © 2015. Originally at Reader Mail Bag: Help A Newly-Minted Sales Rep from 1WineDude.com - for personal, non-commercial use only. Cheers!